Avoid redundancy

In past tips, I’ve highlighted the importance of avoiding wordiness. Clear, concise writing conveys your message quickly and directly, and helps us keep readers’ attention. One way to do this is to avoid redundancy.

We can eliminate adjectives and prepositions that some words’ meanings already include. For example, the phrase “tall skyscraper” is redundant because a skyscraper is, by definition, a tall building. Here are some examples of redundant phrases and ways to shorten them:

laptop computer → laptop
cheaper price → cheaper (or lower price)
on sale for a discounted rate → on sale (or discounted)
debut of a new product → product debut
enter into → enter
exit out of → exit
depart from → depart
permeate through → permeate
share the same → share (or have the same)
both agree → agree
collide into each other → collide
crammed close together → crammed
insist adamantly → insist
tragically sad → tragic
tall skyscraper → skyscraper
urban city → city
a little bit → a bit (or a little)
small bits → bits
hotter temperature → hotter (or higher temperature)
colder temperature → colder (or lower temperature)
once used to dodid (or used to)
used to at one timeused to
used to in the past used to

The list goes on, but those are just a few that come up frequently.

 

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