Lead off right

We have only a few seconds to capture and retain readers' attention. That's why it's so important for the lede or intro to be clear and compelling: We want people to keep reading, engage with our content and, in many cases, go on to buy a product. There are several ways to engage readers in … Continue reading Lead off right


What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

I've mentioned the importance of avoiding fallacies, which are errors in logic that weaken an argument. By eliminating them, we strengthen our statements and gain readers' trust. In a previous tip, I covered one type of fallacy, called hasty generalization. Today, I'll highlight another: post-hoc. A post-hoc argument assumes a direct cause-and-effect relationship between two … Continue reading What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

How to write an engaging headline

A headline can make or break a story. Nowadays, it's not enough to get readers to click on an article or a review. We want them to read it, share it and, in many cases, go on to purchase a product. The elements of an effective headline have changed dramatically over the past few years, … Continue reading How to write an engaging headline


Use precise, vivid language

Using precise, vivid language strengthens and clarifies your writing. It helps readers visualize your ideas and prevents the confusion that can arise from vague descriptions. Consider the following examples: Vague: This pizza is gross. Specific: This pizza tastes like a year-old, microwaved waffle slathered in crusty ketchup and globs of Cheez Whiz. Vague: The kids … Continue reading Use precise, vivid language