6 tips for editing mobile content

As more traffic comes from mobile devices, it's helpful to consider how editing choices affect reader engagement. As you know, people don't read the same way on mobile phones as they do on a desktop computer (or the same way they read a print magazine or newspaper, for that matter). Think about how you consume … Continue reading 6 tips for editing mobile content

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Lead off right

We have only a few seconds to capture and retain readers' attention. That's why it's so important for the lede or intro to be clear and compelling: We want people to keep reading, engage with our content and, in many cases, go on to buy a product. There are several ways to engage readers in … Continue reading Lead off right

What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

I've mentioned the importance of avoiding fallacies, which are errors in logic that weaken an argument. By eliminating them, we strengthen our statements and gain readers' trust. In a previous tip, I covered one type of fallacy, called hasty generalization. Today, I'll highlight another: post-hoc. A post-hoc argument assumes a direct cause-and-effect relationship between two … Continue reading What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy