Use inclusive language

As writers, we know how important word choice is, and even subtle changes in wording can make a big difference in the message we send. And sometimes, our words may send the wrong message, even if that wasn't our intention. It's probably obvious that we should avoid overtly offensive, defamatory language that targets groups or … Continue reading Use inclusive language


Lead off right

We have only a few seconds to capture and retain readers' attention. That's why it's so important for the lede or intro to be clear and compelling: We want people to keep reading, engage with our content and, in many cases, go on to buy a product. There are several ways to engage readers in … Continue reading Lead off right

What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

I've mentioned the importance of avoiding fallacies, which are errors in logic that weaken an argument. By eliminating them, we strengthen our statements and gain readers' trust. In a previous tip, I covered one type of fallacy, called hasty generalization. Today, I'll highlight another: post-hoc. A post-hoc argument assumes a direct cause-and-effect relationship between two … Continue reading What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

Forbidden fallacies: Hasty generalization

At some point, a teacher or professor probably told you to avoid fallacies in your writing. What are fallacies? Put simply, fallacies are arguments or conclusions based on faulty logic. Avoiding them will strengthen your writing and help gain readers' trust. There are many fallacies, but today I'll highlight one: hasty generalization. What is hasty … Continue reading Forbidden fallacies: Hasty generalization