How to write an engaging headline

A headline can make or break a story. Nowadays, it's not enough to get readers to click on an article or a review. We want them to read it, share it and, in many cases, go on to purchase a product. The elements of an effective headline have changed dramatically over the past few years, … Continue reading How to write an engaging headline

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Forbidden fallacies: Hasty generalization

At some point, a teacher or professor probably told you to avoid fallacies in your writing. What are fallacies? Put simply, fallacies are arguments or conclusions based on faulty logic. Avoiding them will strengthen your writing and help gain readers' trust. There are many fallacies, but today I'll highlight one: hasty generalization. What is hasty … Continue reading Forbidden fallacies: Hasty generalization