As more traffic comes from mobile devices, it's helpful to consider how editing choices affect reader engagement. As you know, people don't read the same way on mobile phones as they do on a desktop computer (or the same way they read a print magazine or newspaper, for that matter). Think about how you consume … Continue reading 6 tips for editing mobile content
As writers, we know how important word choice is, and even subtle changes in wording can make a big difference in the message we send. And sometimes, our words may send the wrong message, even if that wasn't our intention. It's probably obvious that we should avoid overtly offensive, defamatory language that targets groups or … Continue reading Use inclusive language
You've probably heard this advice before, but it bears repeating: Write with stronger verbs (action words), instead of adding adverbs. The right verb can do the job of both the verb and the adverb, making your writing more powerful, engaging, concrete and concise. Adverbs, on the other hand, are often unnecessary. Adverbs describe the way … Continue reading Why most adverbs are unnecessary
A few months ago, I wrote about why you shouldn't follow the made-up rule to never start a sentence with and or but. This week, I'm defying your grade-school teacher again. You've likely heard the old-fashioned maxim to never end a sentence in a preposition (such as after, at, before, for, in or through). Although … Continue reading Can you end a sentence in a preposition?
We have only a few seconds to capture and retain readers' attention. That's why it's so important for the lede or intro to be clear and compelling: We want people to keep reading, engage with our content and, in many cases, go on to buy a product. There are several ways to engage readers in … Continue reading Lead off right
I've mentioned the importance of avoiding fallacies, which are errors in logic that weaken an argument. By eliminating them, we strengthen our statements and gain readers' trust. In a previous tip, I covered one type of fallacy, called hasty generalization. Today, I'll highlight another: post-hoc. A post-hoc argument assumes a direct cause-and-effect relationship between two … Continue reading What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy
Through the piercing screech of chalk on the blackboard, you discern a command: "Never start a sentence with 'and' or 'but,'" your school teacher stated. Forget this "rule." It's perfectly fine to begin a sentence with a conjunction, such as or, but, and or so. Most experts think the made-up rule stemmed from an oversimplification; … Continue reading Can you start a sentence with “but” or “and”?
A headline can make or break a story. Nowadays, it's not enough to get readers to click on an article or a review. We want them to read it, share it and, in many cases, go on to purchase a product. The elements of an effective headline have changed dramatically over the past few years, … Continue reading How to write an engaging headline
In past tips, I've highlighted the importance of avoiding wordiness. Clear, concise writing conveys your message quickly and directly, and helps us keep readers' attention. One way to do this is to avoid redundancy. We can eliminate adjectives and prepositions that some words' meanings already include. For example, the phrase "tall skyscraper" is redundant because … Continue reading Avoid redundancy
If I told you, "You will not get paid Friday," you'd probably be pretty upset. But that statement also leaves a lot in question. Does it mean that you'll miss a paycheck altogether, or that you'll be paid on a different day? Maybe you'll get your check early. You just don't know. Usually, unless you're … Continue reading Stay positive!