6 tips for editing mobile content

As more traffic comes from mobile devices, it's helpful to consider how editing choices affect reader engagement. As you know, people don't read the same way on mobile phones as they do on a desktop computer (or the same way they read a print magazine or newspaper, for that matter). Think about how you consume … Continue reading 6 tips for editing mobile content

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Use inclusive language

As writers, we know how important word choice is, and even subtle changes in wording can make a big difference in the message we send. And sometimes, our words may send the wrong message, even if that wasn't our intention. It's probably obvious that we should avoid overtly offensive, defamatory language that targets groups or … Continue reading Use inclusive language

What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

I've mentioned the importance of avoiding fallacies, which are errors in logic that weaken an argument. By eliminating them, we strengthen our statements and gain readers' trust. In a previous tip, I covered one type of fallacy, called hasty generalization. Today, I'll highlight another: post-hoc. A post-hoc argument assumes a direct cause-and-effect relationship between two … Continue reading What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

Can you start a sentence with “but” or “and”?

Through the piercing screech of chalk on the blackboard, you discern a command: "Never start a sentence with 'and' or 'but,'" your school teacher stated. Forget this "rule." It's perfectly fine to begin a sentence with a conjunction, such as or, but, and or so. Most experts think the made-up rule stemmed from an oversimplification; … Continue reading Can you start a sentence with “but” or “and”?

Avoid redundancy

In past tips, I've highlighted the importance of avoiding wordiness. Clear, concise writing conveys your message quickly and directly, and helps us keep readers' attention. One way to do this is to avoid redundancy. We can eliminate adjectives and prepositions that some words' meanings already include. For example, the phrase "tall skyscraper" is redundant because … Continue reading Avoid redundancy