6 tips for editing mobile content

As more traffic comes from mobile devices, it's helpful to consider how editing choices affect reader engagement. As you know, people don't read the same way on mobile phones as they do on a desktop computer (or the same way they read a print magazine or newspaper, for that matter). Think about how you consume … Continue reading 6 tips for editing mobile content

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When to capitalize “the” in publication and organization names

Here's a question I get a lot: Should I capitalize "the" in publication and organization names? And here's my answer: It depends on the official name of the publication or organization. In general, capitalize "The" if the publication or organization does in its official name. (If the name does not start with "the," add a … Continue reading When to capitalize “the” in publication and organization names

What’s the difference between “farther” and “further”?

Do you know the difference between farther and further? These words are sometimes used interchangeably in spoken conversation, and some dictionaries acknowledge some overlapping of the two. But the Associated Press Stylebook and other style guides draw a distinction: Farther refers to physical or spatial distances. The sun is farther from Earth than the moon is. I ran … Continue reading What’s the difference between “farther” and “further”?

What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy

I've mentioned the importance of avoiding fallacies, which are errors in logic that weaken an argument. By eliminating them, we strengthen our statements and gain readers' trust. In a previous tip, I covered one type of fallacy, called hasty generalization. Today, I'll highlight another: post-hoc. A post-hoc argument assumes a direct cause-and-effect relationship between two … Continue reading What is ‘post-hoc’? Strengthen your writing by avoiding this fallacy